Meeting and exceeding your guests’ expectations is the hospitality gold standard. The guest experience you provide is really all that differentiates your hotel from the one next door. Creating an extraordinary guest experience is all about the little details, from the moment a customer first books their stay until they check out. As a hotelier, your goal is to ensure every customer interaction is as exceptional as possible.
Digital signage is a powerful tool for engaging guests and transforming a satisfactory guest experience into an extraordinary one. Interactive, digital screens are a big part of every hotel’s future. They present an opportunity to impress hotel guests and make their stays more enjoyable,
Let’s look at some of the ways you can leverage digital signage to your advantage.
1. Real-Time Welcome Information
Guests want their check-in experience to be as easy and streamlined as possible. Digital signs in your hotel lobby are perfect for welcoming and informing guests, helping you create a memorable first impression. The welcome messages can be customized to the time of day and any events the hotel might be hosting, like a convention or wedding. A personalized welcome screen can provide guests with directions to the right room and relieves the front desk from having to give the same information repeatedly.
Additionally, you can extend the welcome messages to in-room services. A note as simple as “Happy Anniversary, Mr. & Mrs. Smith,” goes a long way and ensures your guests feel welcome and appreciated. Moreover, you can tailor their in-room feed to news and social media posts they would enjoy.
Wayfinding digital signage can help your guests navigate their way around the hotel. You can display check-in waiting times, spa schedules, local travel updates, ready rooms, and restaurant opening hours. Digital signage makes it easier to fill in guests on everything they need to know.
2. Provide a Virtual Concierge
Most hotels use brochures, catalogs, and even live concierge to provide guests with any information they need. With hotel digital signage, you can improve these experiences and make it easy for your guests to find what they need. A digital concierge system provides guests with conversational and contextual assistance like the wait time in the parking lot or the temperature outside.
A virtual concierge enables guests to customize their experience and see information that is relevant to them. The benefits of digital signage displays are endless. Use them to:
- Drive bookings and on-property reservations
- Promote onsite amenities and guest resources
- Implement digital menu boards for restaurants
- Display local news, weather, and events
Make your concierge’s job a little easier by using digital signs to manage requests for tour bookings, restaurant recommendations, and wayfinding directions.
3. Entertain Your Guests
While digital screens are great at providing information, they excel at entertainment. With the right broadcast license, you can play a much-awaited film in the reception area or use a YouTube video playlist to ease your guests’ perceived wait time.
Video walls also pair well with photography and can be used to display photos of the local landscape or pictures and films from local artists. You can pair these pictures with live travel updates from nearby airports, bus and train stations so guests can organize their travel plans more effectively. Local restaurants, bars, and attractions can also place advertisements on digital screens to inform and entertain guests and share promotions.
Another way to entertain and inform is to use digital signage to create beautiful social media walls of tagged social media posts, testimonials, and videos curated by your customers. This will encourage guests to visit your amenities and local attractions and share their online experiences.
4. Share Emergency and Travel Information
Interactive digital signage is typically used to improve customer satisfaction or promote special offers. However, there’s one use that’s often overlooked: safety. Digital signage solutions are helpful in any situation where you need to update guests with information quickly. Your digital signage network, from lobby video walls to in-room services, can be coordinated to share news updates and emergency contact lines. Hotels can use digital displays to update guests on news, adverse weather conditions, or Covid-19 updates.
In the event of an emergency, digital signs can guide guests on where to go and what to do. They can also be used to share crucial information in case a child has been separated from a family member. In sum, digital screens can be used to keep your guests safe in a variety of ways.
Engage Guests and Get Them Interested
Hotel digital signage is a marketing tool that can be used to engage audiences and enhance guest experiences. The best part about digital signage is that it’s customizable to your hotel’s unique needs and branding. Leverage the power of digital signage to serve your guests better and optimize their experience from the moment they walk through your doors.
